In in his book “The Selfish Gene” – published in 1976 – Richard Dawkins, a zoologist at Oxford University, pointed out a gene-centred view of evolution, as opposed to the views focused on the organism and the group.
He regards meme as a unit of cultural imitation and a replicator. In his opinion, genes that are passed on are the ones whose evolutionary consequences serve their own implicit interest in being replicated. They can be thought as nowadays catchwords and trends of thought, or tendencies in fashion, architecture, equipment-making.
Based on this concept of “meme”, the designers Sun Rui and Liu Chang extracted visible signs from melodies, which normally are associated to the auditory sense.
Using 3D printing technology, they produced a representation of creative themes and variable forms.
Liu Chang – Master Degree candidate; Sun Rui – Doctoral candidate (Nanjing University of the Arts)
Technical support: Beijing Fresh Leaf Technology Co. Ltd