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Design
in Mind

When it comes to design consumers products, a set of material and intangible factors lay ahead of the creative process – from clients’ expectations, market USPs and technical feasibilities to personal idiosyncrasies and childhood memories.

With affluent growing markets like China’s and the ever expanding methodologies of making, distributing and ‘sharing’, what does it really mean today designing for the ‘majority’ and how is ZAOZUO positioning itself in this vast yet fragmented sea of potentiality?

The talk will engage speakers in a sharing session as an impromptu storytelling, delving into the creative process as both a flight of the imagination and an intrinsic feat of compromise. From an idea to product, what happens in between?
The speakers will take a short walk in the hutong neighbourhood of Baitasi historic district, along its small yet buzzing commercial streets, where a dense array of food stalls, markets, small repair shops and ‘vernacular’ convenience stores line the alleys.

Then, they will be asked to take pictures and/or to pick a few items that captured their curiosity or imagination. These will be used during the conversation to start a storytelling on how, from a simple image, object or situation, design ideas are generated, and might be taken to reality.

Shu Wei – CEO and Founder ZAOZUO;

Luca Nichetto – designer and creative director ZAOZUO, Italy; Constance Guisset – designer, France; NOTE Design Studio – Sweden (speakers)
Beatrice Leanza (moderator)

Sept. 26th
14:30 – 16:30

The Global School /
Marketplace /
52 Gongmenkou Dongcha